Rather than grouping people together via (mostly) social connections, Acobay in contrast connects people with “things” they have in common.
The “things” can be cars, mobile phones, games, televisions, camcorders, portable media players, tourist sites visited, film; you get the idea, it’s basically anything!
Having established the connection of common interest, they can then take it to a higher level, for example by discussing in more depth about their gadgets in order to get more out of it.
Hence, you can say it’s a consumer network site.
Hint: you can even use it as a tool to promote your own blog as you share more information and write more reviews.