Holiday frames, in conjunction with the upcoming holiday season, are now being offered by Zenni Optical on its website (online catalogue).

There is a big number of glasses’ frames available there. Hence, glasses frame shoppers are more than likely to find one that best suits their requirements.

The materials used include plastic, metal alloy, stainless steel and pure titanium.

There are detailed descriptions (with of course photos) of each one, with information on dimensions of lens (width, height & bridge), frame (width, height & bridge), temple arm length, weight, index lens and colour choices.

Most of the frames cost less than USD30 (about RM100), with some costing less than USD10 (about RM35). In fact, elsewhere on their site, they sell complete eyeglasses (that’s right, with lens) for only USD8 (about RM25).

How did they manage to keep prices so low? According to their website, they manufacture, and only sell their own frames and bring them direct to customers, eliminating overhead like middlemen, retail and advertising costs (they claim to rely on positive word of mouth message-spread).

Shipping is available to anywhere in the world.

If asked to choose one, I think I’d go for the Silver/Gold “Pure Titanium Half Rim Frame”. Weighing a mere 22 grams with the durability of pure titanium, coupled with a reasonable price, I think this is a great frame.

Zenni Optical is based in San Rafael, California, USA.

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