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    The top selling music album in the Malay – Indonesian language: Peterpan: Bintang Di Surga (2004)

    December 30th, 2007

    This, Peterpan’s 2nd album was released August 2004. After only 2 weeks, it had sold a staggering 350,000 copies.

    By end of 2005, it had sold 2.7 million copies. Songwriters aiming to make it big can do well to analyse this album, to learn what makes people want to buy it.

    It was so successful that at the height of their popularity, Peterpan’s songs transcended cultural barriers, their songs being played at record shops targeting Chinese audiences, and their songs were even translated into other languages like Hindi and Mandarin.

    And perhaps your next album should have the word “Bintang” (star) in it – both this and Dewa 19′s most successful album had that word in their album title.

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    2 Comments »

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    Comment by Jewelle
    2007-12-30 23:10:20

    Oh yes, I can second the sentiment. I’ve not been hooked on any Malay/Indonesian musicians as much I was on this album. What is the secret – I want to know too.

    Comment by bengodomon
    2007-12-31 00:04:52

    Many factors weigh in, marketing/promotion, production skills, virtuosity, physical attractiveness of bandmembers etc; but to me the single most important factor in a song is the melody itself: it must have a big hook i.e. easy to remember, beautiful, sticks to your head. And songs like “ada apa denganmu” and “mungkin nanti” are definitely in that category.

     
     
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