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    Learning experiences in organising a Charity Dinner: what to expect when getting an Akademi Fantasia artiste to perform at your function

    November 2nd, 2007

    img_0244-s.jpg
    MCs and Floor Managers on the left of stage: on the left is Disney

    As I mentioned previously, during our state-level charity dinner on 22nd October, I have never had the experience of getting an Akademi Fantasia artiste to perform at a function I was involved in organising. Stark details of the contract are of course P & C, but I hope by sharing some of the points here will be of help to those planning a similar venture in future.

    During one of the many organising committee meetings, we started by deciding on which artiste to choose. After settling on Velvet, I called up Maestro’s artiste management head, whose mobile phone number someone had given me. In this initial discussion, I found out that Velvet was free on the date of the function. If she was not, I’d have to fall back on the 2nd choice, 3rd choice and so on. The discussion also revolved around the fees and the number of songs she’s supposed to perform. The committee had decided the absolute maximum cost we could bear, so I was quite pleased when Maestro accepted our proposal.

    That was the first and last time I talked to the head on the phone - later it was one of her staff and of course later, the manager in charge. Yes - the artiste will come to the function with his/her manager. Everything that concerns the artiste is supposed to be dealt through the manager. He needs to be no-nonsense, businesslike. Of course an artiste needs to show that s/he is friendly, greets everybody and smiles all the time: if s/he needs to make a quick getaway for whatever reason, it would be impossible to do so. That’s why managers would seem to be obnoxious, especially when the artiste gets up close and personal with the fans during the photo session at the end of the dinner.

    Oops, I’m rambling already. Back to the subject matter: Maestro then faxed the contract which ran into several pages, which I had to sign and return. The details include:

    Fees - have to pay 50% of the agreed fees a.s.a.p. and the other 50% a few days before the function.

    In addition to the agreed fees, you have to cough out additional costs:

    Flight ticket - you’re supposed to provide KLIA - KKIA return ticket, business class, for both artiste and manager. That means AirAsia is a no-no. I did the e-ticketing, cheaper than going through a travel agent.

    Accomodation - you’re supposed to provide rooms (one for each artiste and manager of course) in reputable hotels (the manager didn’t specifically ask for 5-star resorts, he just mentioned “a hotel that’s of OK standard”). Our function was held in Magellan Sutera, I put them up at Promenade: it was a cost issue. The new hotels at Warisan Square sounded tempting, but they seemed too new and I never went there before, one didn’t provide room service, the other one didn’t sound convincing enough on the room service part. This is a pertinent point because the manager didn’t want unwanted attention on the artiste: they’d not want to go out unnecessarily. Even at Magellan Sutera they preferred to wait backstage for the entrance, rather than at a more comfortable place outside.

    Food & Beverage - you’re supposed to grant full signing facilities to them at their hotel. This is of course a big risk - you wouldn’t know how much food and drinks they’d order, and we all know the cost of room service, even at a mere 4-star hotel. The committee expressed concern about the possibility of costs soaring out of control because of this. I talked personally to Velvet about this, she assured me that it won’t happen. It didn’t.

    Transportation - you’re supposed to provide *all* transportation: from/to airport/accomodation; from/to accomodation/performance venue, including for soundcheck in the afternoon. Hence, you’d need to do some liaising with the band/sound system guys - they must be ready by the set times. Lembaga Kebudayaan Sabah were truly professional, the head of the team called me on Sunday night to doublecheck on things. They were already setting up at 11am Monday, so by 3pm Velvet was rehearsing her 4 minus one songs and 1 live song without any hitch. After the soundcheck Velvet went for a hairdo at Centre Point, the driver had to wait for her; he could not join us for early dinner.

    Dressing room - you’re supposed to provide this, but actually she can use her hotel room for this purpose. During the function itself, she only needs a waiting room. She’d go backstage via the “secret path” all good 5-star resorts have - so that she’d end up backstage in the waiting room (in reality Magellan Sutera’s kitchen).

    Security personnel - you’re supposed to provide 2 persons to escort the artiste at all times, in addition to the driver. Can appoint big-sized colleagues for this task ;-) But perhaps due to the civility of the people of Sabah (no gone-berserk fans), the manager didn’t really follow-up on this one, so I just put the 2 assigned persons on-call.

    Others:
    Insurance coverage for the event, of course car insurance for the vehicle ferrying the artiste around must’ve been taken care of.

    So as you can see, the cost can balloon up. Coupled with the stress of selling the tickets, of course you’d try to keep costs as low as possible ;-) In the end, we managed to sell more than 50 tables, not as many as we hoped for, but it was not bad.

    img_0269-s.jpg
    Velvet, kau mimang malatup!

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    8 Comments »

    Note: if your comment does not appear immediately - it is being held in moderation. I will make it visible as soon as possible. Thanks for your comment!

    Comment by BEBEK
    2007-11-02 16:51:35

    what if you are responsible for the miss universe international pageant?????? you have to take care just like velvet for the whole things - rooms, flight tickets, bodyguards, f n b, miscellaneous for all 145 participants from all over the world!!!!!!!!!!!

    and by the way how much you all pay velvet??? 5 K, 10 K, 17K, 70K???? during our last journalists dinner featuring velvet, linda, felix etc - i heard velvet only paid around 4000 RAND !!!! (RM 1 = 2 RAND)

    Comment by bengodomon
    2007-11-02 17:08:30

    I believe you have to start at the bottom, then work your way up as you gain the experience. I have handled smaller tasks before, and this is a new level for me. Having handled this one relatively well, I can now set my sights higher.

    Of course handling international events would be a massive undertaking - I’d need a whole team of assistants. I would need the experience of handling national-level events (eg, Miss Malaysia/Universe pageant) first before taking on that challenge is even plausible.

    To me, the ultimate experience would be if I were in charge of handling the dignitaries attending the funeral of Pope John Paul II. Even before official invitations were sent, already 200 countries wanted to send their reps to the funeral. When it took place on 8th April 2005, it was (and still is) the largest gathering of statesmen in history, surpassing the funeral of Winston Churchill in 1965! What a massive task that must have been. To have an idea of its scale: the US delegation had 5 official reps (God knows how many in the whole entourage): Prez Bush & the first lady, Condi Rice, former president Bush and former president Clinton. Then the UK delegation also had 5 reps: Prince Charles, Prime Minister Blair & wife, Michael Howard (UK opposition leader) and Charles Kennedy (Liberal Democrat Party leader).

    Very very high level indeed - and that is just from 2 countries!!! The seating was of course arranged according to diplomatic protocol, but still it’s quite impossible to separate arch-enemies very far!

     
     
    Comment by Kay Kastum
    2007-11-02 20:50:15

    Very interesting indeed. Most of it was what I thought would be.
    You mentioned she sang live. You guys provided a band for her too?

    Comment by bengodomon
    2007-11-05 19:45:54

    She sang 5 songs - 4 minus one and 1 live. The live song is Hain Jasli’s “nobolou nangku tupusku.”

    A short video of the rehearsal for the abovementioned song is at the bottom of this post:
    http://bengodomon.com/2007/10/31/learning-experiences-in-organising-a-charity-dinner-featuring-velvet-af4-22-october-2007-at-magellan-sutera-kota-kinabalu/

    The live band was provided by Lembaga Kebudayaan Sabah.

     
     
    Comment by BEBEK
    2007-11-06 13:18:34

    VELVET MELETOP ATAU MELATOP………. WHO CARES!!!!!!!!!

    Comment by bengodomon
    2007-11-06 13:32:59

    Well, apparently quite a lot of people care. The photo session was supposed to last 30 minutes, but when it stretched, the manager was getting restless and a short while later whisked her away to the waiting car.

     
     
    Comment by josiekupi
    2007-11-06 16:44:33

    apa2 pun..congrate ben for the fantastic job…..

    Comment by bengodomon
    2007-11-06 22:30:16

    Thanks Josie

     
     
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